How much and what proportion of central Government advertising spend was spent with (a) Meta, (b) Google, (c) Twitter/X, (d) YouTube and (e) TikTok in the last (i) three, (ii) six and (iii) 12 months; and what the total spend was in each of those periods.
As digital and social media become central to how people consume information, Government is adapting its communications approach to meet audiences where they are. Digital and social media channels enable us to reach audiences more cost-effectively, delivering better value from communications budgets. The table shows monthly platform expenditure for the last 12 complete months. Twitter/X is excluded due to zero expenditure. This list is not comprehensive of all social media platforms used. DateGoogleMetaTikTokYouTubeGrand TotalJan 25£1,115,953.00£1,213,342.00£0£702,900.00£3,032,195.00Feb 25£1,514,555.00£1,510,013.00£114,589.00£853,837.00£3,992,994.00Mar 25£2,062,190.00£3,202,959.00£157,767.00£1,366,138.00£6,789,054.00Apr 25£343,556.00£231,438.00£0£153,443.00£728,437.00May 25£394,475.00£197,552.00£0£249,593.00£841,620.00Jun 25£449,914.00£488,775.00£0£214,741.00£1,153,430.00Jul 25£1,058,727.00£772,827.00£0£195,158.00£2,026,712.00Aug 25£1,613,621.00£959,909.00£0£270,287.00£2,843,817.00Sep 25£1,429,652.00£972,581.00£0£273,406.00£2,675,639.00Oct 25£1,863,553.00£1,517,730.00£58,723.00£393,222.00£3,833,228.00Nov 25£2,222,017.00£1,803,863.00£132,931.00£365,748.00£4,524,559.00Dec 25£1,962,956.00£1,692,115.00£259,102.00£469,430.00£4,383,603.00