The Westminster lensArchive · §02 Speeches · 534 contributions

Speeches by Irons.

Every Hansard contribution by Natasha Irons this parliament, most recent first. Back to the MP page for the headline figures and analysed positions.

Showing 101120 of 534 contributions · most-recent first

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DateDebate & contributionWords
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

But people will be going through this training programme. I think someone mentioned this earlier, but why would you avoid kitemarking content that has gone through, say, at least this process where you are driving high quality? As a parent who sits there with a child on YouTube you can go from an unboxing video—which i

120
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

How do I stop my kid watching something high quality and suddenly an unboxing video comes up next?

18
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Yes.

1
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Yes, we have. We heard from—

6
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Will you answer the question?

5
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

But categorically not commissioning something?

5
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Picking up on what Jeff Smith said, you are right that the ecosystem is the thing that needs to be fixed in general, and that there are opportunities for content creators to build a brand and to take that globally and your platform allows them to do that, but what is your role in supporting the starting of that? I thin

98
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Do you disagree that YouTube is TV?

7
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

That is interesting. Out of curiosity, why would you avoid categorising yourselves as TV?

14
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

In 2025, your CEO said, “YouTube is the new television” in a blog he posted, “Our big bets for 2025”. He said that for many people, “watching TV means watching YouTube”, and, “TV is now the primary device for YouTube viewing in the US.” He also went on to say this year that YouTube TV will become “cable reimagined”, so

82
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

Why are we very keen to hold on to the word “distribution”? Why is that the key word?

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10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

I completely understand that. As I said, we use YouTube in my household and I get it. What I am getting at here is that your platform that started out as a library has essentially changed and shifted because editorial decisions are now being made at a systemic level via your algorithm, whether you intervene on that or

82
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

It is essentially a personalised TV schedule, isn’t it? It is essentially, like the olden days when someone within a broadcaster would say, “At nine o’clock, we are going to play this, this and this.” You are doing that algorithmically at scale.

42
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

What do you think, Mairi?

5
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

How is it different? If you are making decisions on behalf of your users, because you are recommending content for them based on whatever is in your ingredients for your algorithm, how is that different from somebody editorialising content in another context?

42
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

What would be inappropriate? When you say “inappropriate regulation” from one end, what do you mean by inappropriate?

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10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

So is that the definition of what YouTube is?

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10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

The channel or the user?

5
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

What makes you different then, just for clarity? What makes you just a distributor and not, say, a streamer?

19
10 Mar 2026Culture, Media and Sport Committee — Oral Evidence (HC 1338)

So YouTube ultimately is responsible for the content on the platform, which is reassuring to hear. I do not know if you managed to catch our Committee meeting last week. We had Iain Bundred from the BBC in, and there was a question around, “What is YouTube?” For this conversation, it will be good to set the context of

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Sources
SourceHansard · official report
MethodEach row is one contribution (intervention or speech). Word count from the official text.