Written questions by Fenton-Glynn.

How many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.Below is the Cabinet Office advertising spend through the GCS Framework. Subscriptions are delegated to team level and not centrally managed.Platform202420232022LINKEDIN IRELAND LIMITED£385,239£577,093£824,660META PLATFORMS IRELAND LIMITED£513,717£1,229,993£3,650,904NEXTDOOR EUROPE UK LIMITED£0£110,000£0REDDIT INC (GBP)£0£0£287,965REDDIT UK LIMITED (GBP)£0£0£0SNAP GROUP LIMITED£47,396£349,279£750,874TWITTER UK LTD£0£216,090£791,456TWITTER INTERNATIONAL COMPANY£0£0£225,063PINTEREST EUROPE LTD£0£79,797£221,703TIKTOK INFORMATION TECHNOLOGIE£65,494£0£384,111

How many social media accounts the Prime Minister's Office operates; and how much the Prime Minister's Office spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. The Prime Minister’s Office is a business unit of the Cabinet Office. The Prime Minister’s Office has not spent any money on social media subscriptions or advertising.

How many Departments have social media accounts by social media platform; and how much each Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

Departmental social media accounts and subscriptions are not centrally managed. As with any media planning approach, channels are selected based on their ability to engage with relevant audiences in alignment with the government's strategic objectives. The Cabinet Office is consistently tracking and reviewing spending on communications to ensure efficiency and that the appropriate strategy is implemented. We will not spend more than is needed to be effective and ensure best value for the taxpayer.