The placeConstituency · West Midlands · Electorate 74,025 · 2023 boundaries

West Bromwich.

Labour Party MP Sarah Coombes holds the seat on 46.3% of the vote.

Member of ParliamentSarah Coombes · Labour Party
CouncilSandwell
Boundary set2023
ONS codeE14001574
Electorate · 2024
74.0k
Registered to vote
2024 GE — winner
46.3%
Labour Party · +26.2pp over Con
Settlements
5
Largest: West Bromwich
Crime · per 1k pop · 3mo
29.5
data.police.uk · 12mo rolling
Dispatch
1 Jun 2026

A first-term Labour MP, Sarah Coombes has made "ghost plates" -- cloned or false number plates used to evade detection -- her most visible parliamentary cause. She introduced legislation on the issue in early 2025, backed West Midlands police enforcement operations publicly, and worked with the Police and Crime Commissioner to push Parliament for tougher laws. The campaign generated coverage from BBC News to Birmingham Live, making her one of the more recognisable new MPs on a specific local crime issue. Recent votes show a 100% party-line record across all divisions.

Her participation rate of 83% sits modestly below the Commons average. Her speeches cluster around economy and jobs (38 contributions), crime (23), and transport and local government (15 each) -- a profile consistent with an MP focused on industrial West Bromwich: she has visited local manufacturers, raised tariff concerns in Parliament, and championed a supported housing scheme for homeless residents. Her stance scores flag strong alignment with workers' rights (90%) and progressive taxation (97%), but she diverges from the Labour average on local democracy (-14 percentage points) and welfare expansion (-9 points). On assisted dying, she sits slightly more cautious than the party average.

She holds no select committee seat, which limits her influence over legislation outside the chamber at this stage of her career. The deviations from party averages involve small vote samples, so they indicate direction rather than settled conviction. News sentiment over the past 90 days is broadly neutral across 49 articles, with health coverage slightly more positive. Overall, Coombes is a loyal, active new MP whose most distinctive work has been constituency-driven rather than ideologically maverick.

46.3%
Lab vote · 2024 GE
1
Council overlapping the seat
8
Wards · 8 councillors
§ 01The local picture — wards.8 wards · 8 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Charlemont With Grove Vale Dalel Singh Bhamra1,480Sandwell LabMay 2024
Great Barr With Yew Tree Connor Lee Horton1,507Sandwell LabMay 2024
Greets Green Lyng Pam Randhawa1,926Sandwell LabMay 2024
Newton Elaine Mary Giles1,502Sandwell LabMay 2024
Oldbury Rizwan Jalil1,714Sandwell LabMay 2024
Rowley Sohail Iqbal1,080Sandwell LabMay 2024
Tividale Maria Crompton1,295Sandwell LabMay 2024
West Bromwich Central Farzana Haq1,807Sandwell LabMay 2024

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.5 named places

The seat’s population is concentrated in West Bromwich (69,133), with Rowley Regis (28,807) as the second pole. Total population across named built-up areas: 110,069.

city 69,133large-town 39,061town 1,875

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
West Bromwich69,133city
Rowley Regis28,807large town
Oldbury (Sandwell)7,902large town
Tipton2,352large town
Cradley Heath1,875town
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate53.8%57.1%-6%
Owner-occupied58.7%63.1%-7%
Private rented17.5%20.0%-12%
Social rented23.3%16.8%+38%

Ethnicity.

White56.4%
Asian26.6%
Black8.6%
Mixed4.3%
Other4.1%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.4% Female 50.5% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£24,300
HMRC SPI · 2024
Mean income
£28,900
HMRC SPI · 2024
Businesses
3,470
VAT/PAYE-registered
Schools
40
27 primary · 7 secondary
GCSE pass
54.9%
Attainment 8: 39.6

Income tax contribution.

Total income tax£163m
Taxpayers50,000
Median per taxpayer£2,150
Mean per taxpayer£3,260

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Sandwell. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
29.5
+42% vs national
Monthly avg / 1k
9.8
12-month rolling
Top category
Violence & sexual offences
44% of recorded crime

By category.

Violence & sexual offences12.9
Vehicle crime3.0
Shoplifting2.9
Criminal damage & arson2.3
Public order2.1
Other theft1.6
Drugs1.4

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.1 contest · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Sarah CoombesWONLab16,87246.3
Will GoodhandCon7,31820.1
Ray NockRef7,10119.5
Gita JoshiGrn2,0365.6
Mohammed YasinInd1,7074.7
Parmjit GillLD1,3143.6
Sam HardingInd1330.4

Turnout 36,481

Prior contests.

Created on the 2023 boundary review. 2024 General Election was the first contest on these boundaries.

Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission