The placeConstituency · South West · Electorate 72,575 · 2023 boundaries

Swindon South.

Labour Party MP Heidi Alexander holds the seat on 48.4% of the vote.

Member of ParliamentHeidi Alexander · Labour Party
CouncilSwindon
Boundary set2023
ONS codeE14001537
Electorate · 2024
72.6k
Registered to vote
2024 GE — winner
48.4%
Labour Party · +21.4pp over Con
Settlements
2
Largest: Swindon (Swindon)
Crime · per 1k pop · 3mo
21.9
data.police.uk · 12mo rolling
Dispatch
1 Jun 2026

Heidi Alexander is Secretary of State for Transport -- a Cabinet role that makes her one of the more powerful MPs in the House, and the dominant fact shaping her parliamentary record. In that capacity she secured £20 million for a Swindon estate described as "uncared for and unloved," launched a £165 million transport fund targeting housing development, and has been publicly championing bus and rail improvements directly relevant to her constituency. Her speeches, 648 contributions across 68 debates, are heavily weighted toward transport and the economy, reflecting her ministerial brief rather than backbench campaigning.

Her voting record is exactly what you would expect from a Cabinet minister: 100% party alignment, no rebel votes, and participation at 61% -- below the Commons average, but typical for ministers whose time is consumed by departmental work rather than chamber attendance. She votes consistently for workers' rights and progressive taxation, and has backed government moves to tighten asylum support rules and override repeated Lords amendments to the Pension Schemes Bill. Her stance scores show notable distance from her party on criminal justice reform (20% versus the Labour average of 64%) and climate action (41% versus 52%), though voting absences rather than rebel votes likely explain much of that gap.

The broader picture is of an MP whose influence runs through Cabinet rather than Parliament. Local news coverage -- dominated by transport (56 articles) and housing -- is broadly positive, with her ministerial role frequently credited for funding wins in Swindon South. She sits on no select committees, which is standard for Cabinet ministers. Speech data runs to March 2026; voting data covers April 2026.

48.4%
Lab vote · 2024 GE
1
Council overlapping the seat
10
Wards · 10 councillors
§ 01The local picture — wards.10 wards · 10 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Central Domingos Seby Dias2,117Swindon LabMay 2024
Chiseldon Lawn Neil Lawrence Hopkins1,376Swindon LabMay 2023
Covingham Dorcan Barbara Parry1,469Swindon LabMay 2024
Eastcott Marina Strinkovsky1,719Swindon LabMay 2024
Liden Eldene Park South Marianne Le Coyte-Grinney1,308Swindon LabMay 2024
Lydiard Freshbrook Leon Paul Grother1,312Swindon LabMay 2024
Mannington Western Kevin David Small1,368Swindon LabMay 2024
Old Town Jane Elizabeth Milner-Barry1,873Swindon LabMay 2024
Shaw Rose Marie Llewellyn1,405Swindon LabMay 2024
Walcot Park North Mohammed Jamal Miah1,539Swindon LabMay 2024

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.2 named places

The seat’s population is concentrated in Swindon (Swindon) (112,055), with Stratton St Margaret (1,761) as the second pole. Total population across named built-up areas: 113,816.

city 112,055town 1,761

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Swindon (Swindon)112,055city
Stratton St Margaret1,761town
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate62.9%57.1%+10%
Owner-occupied60.4%63.1%-4%
Private rented24.0%20.0%+20%
Social rented15.4%16.8%-8%

Ethnicity.

White75.1%
Asian17.0%
Black2.9%
Mixed3.0%
Other2.0%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 50.1% Female 49.9% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£26,600
HMRC SPI · 2024
Mean income
£33,700
HMRC SPI · 2024
Businesses
3,410
VAT/PAYE-registered
Schools
40
31 primary · 6 secondary
GCSE pass
60.8%
Attainment 8: 43.7

Income tax contribution.

Total income tax£277m
Taxpayers59,000
Median per taxpayer£2,560
Mean per taxpayer£4,730

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Swindon. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
21.9
+6% vs national
Monthly avg / 1k
7.3
12-month rolling
Top category
Violence & sexual offences
37% of recorded crime

By category.

Violence & sexual offences8.2
Anti-social behaviour3.9
Shoplifting2.3
Criminal damage & arson1.7
Public order1.6
Vehicle crime1.2
Other theft0.9

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.1 contest · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Heidi AlexanderWONLab21,67648.4
Robert BucklandCon12,07026.9
Catherine KosidowskiRef6,19413.8
Roderick HebdenGrn2,5395.7
Matthew McCabeLD1,8434.1
Martin CostelloInd4721.1

Turnout 44,794

Prior contests.

Created on the 2023 boundary review. 2024 General Election was the first contest on these boundaries.

Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission