The placeConstituency · South West · Electorate 73,224 · 2023 boundaries

Swindon North.

Labour Party MP Will Stone holds the seat on 40.6% of the vote.

Member of ParliamentWill Stone · Labour Party
CouncilSwindon
Boundary set2023
ONS codeE14001536
Electorate · 2024
73.2k
Registered to vote
2024 GE — winner
40.6%
Labour Party · +9.3pp over Con
Settlements
5
Largest: Swindon (Swindon)
Crime · per 1k pop · 3mo
15.2
data.police.uk · 12mo rolling
Dispatch
1 Jun 2026

Swindon North's MP has been most visible recently as a champion for the local defence and drone industries. Will Stone -- a former soldier -- is credited in local coverage with persuading companies to set up operations in Swindon and lobbying government for increased defence spending that would bring jobs to the area. He has also engaged with constituent-led campaigns, including backing a petition to improve hospital access for carers, and is working with a Swindon family to push for legislative change on motorist prosecution following the death of a local teenager.

Stone votes with the Labour Party on roughly 99.6% of divisions -- a high degree of party loyalty -- but his 90% participation rate is solid for a first-term backbencher. His two rebel votes in June 2025 both backed amendments to the Terminally Ill Adults (End of Life) Bill at Report Stage, placing him firmly among assisted-dying supporters when his party was evenly split. His stance profile shows strong alignment with workers' rights and progressive taxation, low alignment with business-friendly positions, and consistent votes against Lords scrutiny. His 78 parliamentary contributions span economy and jobs, education, health, social care, and defence -- a broad portfolio that reflects both local concerns and his military background.

Stone sits on the Backbench Business Committee, which gives him some influence over which topics reach the Commons floor. Local news coverage over the past 90 days has been moderate in volume but mixed in sentiment, with housing and cultural issues generating little measurable traction for him personally. The voting and speech data are comprehensive; news sentiment analysis draws on 39 articles across 90 days, though several high-profile pieces focus primarily on other constituencies or MPs.

40.6%
Lab vote · 2024 GE
1
Council overlapping the seat
8
Wards · 8 councillors
§ 01The local picture — wards.8 wards · 8 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Blunsdon Highworth Vijay Kumar Manro1,399Swindon LabMay 2024
Gorse Hill Pinehurst Princia Jenovi Fernandes1,652Swindon LabMay 2024
Haydon Wick Ray Ballman1,359Swindon LabMay 2024
Penhill Upper Stratton Thomas James Smith1,106Swindon LabMay 2024
Priory Vale lan Edwards1,156Swindon LabMay 2024
Rodbourne Cheney Sudha Sri Nukana991Swindon LabOct 2024
St Andrews Daniel Christopher Adams1,642Swindon LabMay 2024
St Margaret South Marston Simon John Shelley1,231Swindon LabMay 2024

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.5 named places

The seat’s population is concentrated in Swindon (Swindon) (68,510), with Stratton St Margaret (18,099) as the second pole. Total population across named built-up areas: 105,591.

city 68,510town 33,437village 3,644

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Swindon (Swindon)68,510city
Stratton St Margaret18,099town
Highworth8,368town
Broad Blunsdon6,970town
Rural & dispersed3,644village
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate63.6%57.1%+11%
Owner-occupied68.6%63.1%+9%
Private rented15.3%20.0%-23%
Social rented15.9%16.8%-5%

Ethnicity.

White87.4%
Asian6.5%
Black2.4%
Mixed2.6%
Other1.1%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.4% Female 50.6% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£28,700
HMRC SPI · 2024
Mean income
£35,700
HMRC SPI · 2024
Businesses
3,030
VAT/PAYE-registered
Schools
44
29 primary · 5 secondary
GCSE pass
62.4%
Attainment 8: 42.6

Income tax contribution.

Total income tax£283m
Taxpayers53,000
Median per taxpayer£3,030
Mean per taxpayer£5,310

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Swindon. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
15.2
-27% vs national
Monthly avg / 1k
5.1
12-month rolling
Top category
Violence & sexual offences
43% of recorded crime

By category.

Violence & sexual offences6.5
Anti-social behaviour2.6
Public order1.2
Criminal damage & arson1.0
Shoplifting1.0
Other theft0.7
Vehicle crime0.7

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.1 contest · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Will StoneWONLab17,93040.6
Justin TomlinsonCon13,82731.3
Les WillisRef7,55717.1
Andy BentleyGrn2,3665.4
Flo ClucasLD2,0864.7
Debbie HicksInd2600.6
Scott HunterInd1390.3

Turnout 44,165

Prior contests.

Created on the 2023 boundary review. 2024 General Election was the first contest on these boundaries.

Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission