Bournemouth West.
Labour Party MP Jessica Toale holds the seat on 36.4% of the vote.
1 Jun 2026
Toale has broken with Labour twice on the assisted dying bill -- both times backing restrictions on the legislation rather than the more permissive position taken by most of her colleagues. In May she voted to let employers such as religious hospices ban their staff from participating in assisted dying even if the worker personally wished to do so; in June she backed additional guidance requirements. Those two rebel votes are her only departures from party line across more than 400 votes, making her a 99.5% party-line voter in all other divisions. Locally, she has secured a £20 million investment for West Howe and championed community-led solutions to knife crime -- both covered positively in the Bournemouth press.
Her participation rate of 80% sits slightly below the Commons average. In the chamber she speaks most on economy and jobs, social care, local government, and crime -- a portfolio that maps closely onto Bournemouth West's priorities. Stance data shows she votes strongly with Labour on workers' rights and progressive taxation, but her record on climate action (57% aligned) and welfare expansion (45% aligned) sits noticeably below the typical Labour position. She votes consistently against Lords amendments and against measures framed around parliamentary scrutiny -- both in line with government whipping -- and backs consumer protection at a higher rate than most Labour MPs.
She sits on no select committees, which limits her formal scrutiny role for now. Her news coverage -- led by constituency work on postal services, youth politics summer schools, and local investment -- suggests a ground-level focus in her first parliamentary term. Speech data and news sentiment broadly confirm this: an MP building a local profile rather than a Westminster one, with the assisted dying votes her only sign of independent parliamentary judgement so far.
Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.
| Ward | Latest winner | Votes | Council | Last cycle |
|---|---|---|---|---|
| Alderney Bourne Valley(3 seats) | Chapmanlaw · Maidment · Trent | 3,912 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Bournemouth Central(2 seats) | Allen · Martin | 1,303 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Kinson(3 seats) | Adams · Farr · Dower | 3,217 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Redhill Northbourne(2 seats) | Edwards · Bartlett | 1,595 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Talbot Branksome Woods | Dawn Logan | 910 | Bournemouth, Christchurch and Poole LD | Sept 2025 |
| Wallisdown Winton West(2 seats) | Brown · Herrett | 2,059 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Westbourne West Cliff(2 seats) | D'Orton-Gibson · Beesley | 1,861 | Bournemouth, Christchurch and Poole LD | May 2023 |
| Winton East(2 seats) | Rigby · Bull | 2,299 | Bournemouth, Christchurch and Poole LD | May 2023 |
Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)
The seat’s population is concentrated in Bournemouth (86,458), with Poole (21,088) as the second pole. Total population across named built-up areas: 107,546.
Source · ONS Built-Up Areas · Census 2021
| Settlement | Pop. | Class |
|---|---|---|
| Bournemouth | 86,458 | city |
| Poole | 21,088 | city |
Headline indicators.
| Indicator | Local | National | Δ |
|---|---|---|---|
| Employment rate | 54.9% | 57.1% | -4% |
| Owner-occupied | 56.3% | 63.1% | -11% |
| Private rented | 31.0% | 20.0% | +55% |
| Social rented | 12.6% | 16.8% | -25% |
Ethnicity.
Source · Census 2021
Population by age & sexCensus 2021 · 18 bands · click to expand
Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band
Income tax contribution.
| Total income tax | £229m |
| Taxpayers | 50,000 |
| Median per taxpayer | £2,350 |
| Mean per taxpayer | £4,610 |
Source · HMRC SPI · ±8% confidence
Where the money flows back in.
This constituency is served by Bournemouth, Christchurch and Poole. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.
Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.
Headline rate.
By category.
Source · data.police.uk · 3-month rate per 1,000 pop
2024 — full result.
| Candidate | Votes | % | |
|---|---|---|---|
| Jessica ToaleWON | Lab | 14,365 | 36.4 |
| Conor Burns | Con | 11,141 | 28.3 |
| Ben Aston | Ref | 6,647 | 16.9 |
| Jeff Hanna | LD | 4,311 | 10.9 |
| Darren Jones | Grn | 2,614 | 6.6 |
| Julie Vivienne | Ind | 201 | 0.5 |
| David Warden | Ind | 139 | 0.3 |
Turnout 39,418
Prior contests.
| Year | Winner | % | |
|---|---|---|---|
| 2019 | Conor Burns | Con | 53.4 |
| 2017 | Conor Burns | Con | 53.5 |
| 2015 | Conor Burns | Con | 48.3 |
| 2010 | Burns, Conor | Con | 45.1 |
Sources, methods & last update
2023 boundary review
DCLEAPIL v1.0 (CC BY-SA 4.0)
Census 2021
National avg over 575 seats
±8% confidence
LSOA-aggregated · rolling 12mo