The placeConstituency · South West · Electorate 70,259 · 2023 boundaries

Bournemouth West.

Labour Party MP Jessica Toale holds the seat on 36.4% of the vote.

Member of ParliamentJessica Toale · Labour Party
CouncilBournemouth, Christchurch and Poole
Boundary set2023
ONS codeE14001116
Electorate · 2024
70.3k
Registered to vote
2024 GE — winner
36.4%
Labour Party · +8.2pp over Con
Settlements
2
Largest: Bournemouth
Crime · per 1k pop · 3mo
19.7
data.police.uk · 12mo rolling
Dispatch
1 Jun 2026

Toale has broken with Labour twice on the assisted dying bill -- both times backing restrictions on the legislation rather than the more permissive position taken by most of her colleagues. In May she voted to let employers such as religious hospices ban their staff from participating in assisted dying even if the worker personally wished to do so; in June she backed additional guidance requirements. Those two rebel votes are her only departures from party line across more than 400 votes, making her a 99.5% party-line voter in all other divisions. Locally, she has secured a £20 million investment for West Howe and championed community-led solutions to knife crime -- both covered positively in the Bournemouth press.

Her participation rate of 80% sits slightly below the Commons average. In the chamber she speaks most on economy and jobs, social care, local government, and crime -- a portfolio that maps closely onto Bournemouth West's priorities. Stance data shows she votes strongly with Labour on workers' rights and progressive taxation, but her record on climate action (57% aligned) and welfare expansion (45% aligned) sits noticeably below the typical Labour position. She votes consistently against Lords amendments and against measures framed around parliamentary scrutiny -- both in line with government whipping -- and backs consumer protection at a higher rate than most Labour MPs.

She sits on no select committees, which limits her formal scrutiny role for now. Her news coverage -- led by constituency work on postal services, youth politics summer schools, and local investment -- suggests a ground-level focus in her first parliamentary term. Speech data and news sentiment broadly confirm this: an MP building a local profile rather than a Westminster one, with the assisted dying votes her only sign of independent parliamentary judgement so far.

36.4%
Lab vote · 2024 GE
1
Council overlapping the seat
8
Wards · 17 councillors
§ 01The local picture — wards.8 wards · 17 councillors

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line.

WardLatest winnerVotesCouncilLast cycle
Alderney Bourne Valley(3 seats)Chapmanlaw · Maidment · Trent3,912Bournemouth, Christchurch and Poole LDMay 2023
Bournemouth Central(2 seats)Allen · Martin1,303Bournemouth, Christchurch and Poole LDMay 2023
Kinson(3 seats)Adams · Farr · Dower3,217Bournemouth, Christchurch and Poole LDMay 2023
Redhill Northbourne(2 seats)Edwards · Bartlett1,595Bournemouth, Christchurch and Poole LDMay 2023
Talbot Branksome Woods Dawn Logan910Bournemouth, Christchurch and Poole LDSept 2025
Wallisdown Winton West(2 seats)Brown · Herrett2,059Bournemouth, Christchurch and Poole LDMay 2023
Westbourne West Cliff(2 seats)D'Orton-Gibson · Beesley1,861Bournemouth, Christchurch and Poole LDMay 2023
Winton East(2 seats)Rigby · Bull2,299Bournemouth, Christchurch and Poole LDMay 2023

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.2 named places

The seat’s population is concentrated in Bournemouth (86,458), with Poole (21,088) as the second pole. Total population across named built-up areas: 107,546.

city 107,546

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Bournemouth86,458city
Poole21,088city
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate54.9%57.1%-4%
Owner-occupied56.3%63.1%-11%
Private rented31.0%20.0%+55%
Social rented12.6%16.8%-25%

Ethnicity.

White88.5%
Asian4.1%
Black1.4%
Mixed3.8%
Other2.2%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 49.4% Female 50.6% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£25,500
HMRC SPI · 2024
Mean income
£33,200
HMRC SPI · 2024
Businesses
4,240
VAT/PAYE-registered
Schools
31
15 primary · 6 secondary
GCSE pass
64.1%
Attainment 8: 43.8

Income tax contribution.

Total income tax£229m
Taxpayers50,000
Median per taxpayer£2,350
Mean per taxpayer£4,610

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Bournemouth, Christchurch and Poole. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
19.7
-5% vs national
Monthly avg / 1k
6.6
12-month rolling
Top category
Violence & sexual offences
30% of recorded crime

By category.

Violence & sexual offences5.9
Anti-social behaviour3.9
Shoplifting3.5
Criminal damage & arson1.3
Vehicle crime1.2
Other theft1.1
Public order1.0

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.5 contests · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Jessica ToaleWONLab14,36536.4
Conor BurnsCon11,14128.3
Ben AstonRef6,64716.9
Jeff HannaLD4,31110.9
Darren JonesGrn2,6146.6
Julie VivienneInd2010.5
David WardenInd1390.3

Turnout 39,418

Prior contests.

YearWinner%
2019Conor BurnsCon53.4
2017Conor BurnsCon53.5
2015Conor BurnsCon48.3
2010Burns, ConorCon45.1
Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission