Committee publication · Correspondence · 25 June 2025

Correspondence from the Chair to Ken Poole MBE dated 08 April 2025 relating to the evidence session on 26 March as part of the inquiry into Promoting Wale

From: Welsh Affairs Committee

Inquiry: Promoting Wales for inward investment

Summary

Chair Ruth Jones MP thanks Ken Poole MBE (Head of Economic Development, Cardiff Council) for evidence to the Welsh Affairs Committee's inquiry into Promoting Wales for Inward Investment on 26 March 2025, and requests written follow-up on Cardiff's non-traditional investment attraction methods, marketing materials, regional branding within Wales, and any other relevant issues by 25 April.

Key findings

  • Committee seeks specific examples of Cardiff's supplementary investment attraction methods beyond traditional approaches
  • Committee requests copies of marketing and promotional materials used by Cardiff Council and Invest in Cardiff to pitch the city to prospective investors
  • Committee wants further insight into how individual Welsh regions could be represented and promoted within an overarching Welsh brand for investment purposes
  • Committee invites additional substantive input on overlooked issues relevant to Wales's effectiveness as an inward investment destination

Tone

Procedural

Topics

inward-investmenteconomic-developmentregional-brandingwales-promotion

Key actors

Ruth Jones MP, Ken Poole MBE, Ann Davies MP, Gill German MP, Cardiff Council, Invest in Cardiff, Welsh Affairs Committee

Notable line

Could you please provide specific examples of how Cardiff has sought to attract inward investment?

Key Quotes

Thank you for providing evidence to the Welsh Affairs Committee's inquiry into Promoting Wales for Inward Investment. The Committee and I were very grateful for your time and contribution.
Ruth Jones MP · opening thanks to the witness
Could you please provide specific examples of how Cardiff has sought to attract inward investment?
Ruth Jones MP · follow-up on Cardiff's non-traditional investment methods
Could you please share further thoughts about how the individual regions of Wales could be represented within the Welsh brand?
Ruth Jones MP · request for insight on regional branding strategy
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Source · parliament.uk record ↗

Correspondence from the Chair to Ken Poole MBE dated 08 April 2025 relating to the evidence session on 26 March as part of the inquiry into Promoting Wale | Beyond The Vote | Beyond The Vote