The placeConstituency · South West · Electorate 74,139 · 2023 boundaries

East Wiltshire.

Reform UK MP Danny Kruger holds the seat on 35.7% of the vote — a split-council geography across 2 councils.

Member of ParliamentDanny Kruger · Reform UK
CouncilsWiltshire · Swindon
Boundary set2023
ONS codeE14001217
Electorate · 2024
74.1k
Registered to vote
2024 GE — winner
35.7%
Conservative and Unionist Party · +10.0pp over Lab
Settlements
21
Largest: Rural & dispersed
Crime · per 1k pop · 3mo
10.3
data.police.uk · 12mo rolling
Dispatch
2 Jun 2026

Defecting from the Conservative Party to Reform UK in September 2025 -- becoming the first sitting Tory MP to do so -- Danny Kruger generated the biggest political story of his parliamentary career, and not entirely on his own terms. A petition calling for a by-election followed within days, and coverage from the BBC, Sky News and the New Statesman framed his move as a breach of the mandate East Wiltshire voters gave him in 2019. He has not triggered a by-election. Since joining Reform, he votes with the party 99% of the time, though he has broken ranks on three occasions: opposing new restrictions on foreign ownership of newspapers, voting against a Liberal Democrat policing amendment his party backed, and supporting an amendment critics said would weaken environmental protections in the Planning and Infrastructure Bill.

His participation rate -- 57% of votes -- sits below the Commons average, though speech volume is substantial: 790 contributions across 114 debates, with social care, health and defence dominating. His stance profile marks him as strongly anti-tax (92% aligned), pro-business (90%) and a consistent defender of Lords scrutiny (100%), which shows up in repeated votes siding with Lords amendments against the government on pensions mandation powers and crime legislation. He deviates from his Reform colleagues most sharply on criminal justice reform, where he scores 80% against the party's 29% -- suggesting a more reformist position on how the justice system operates.

Before defecting, Kruger served as a Conservative frontbencher and shadow minister. He holds no committee seats. His speech activity signals genuine specialist interest in social care and health policy. Local news coverage over the past 90 days -- 102 articles -- centres on culture, crime and transport rather than his parliamentary work, and runs broadly neutral in tone. No voting data predating his Reform membership is included in this briefing.

35.7%
Con vote · 2024 GE
2
Councils overlapping the seat
17
Wards · 18 councillors
§ 01The local picture — wards.17 wards · 18 councillors · 2 councils

Ward-level direction-of-travel: who controls what, who flipped recently, who holds the line. Each ward links to the council that runs it.

WardLatest winnerVotesCouncilLast cycle
Aldbourne Ramsbury James Henry Sheppard723Wiltshire ConMay 2025
Amesbury East Bulford Kevin John Asplin470Wiltshire ConMay 2025
Amesbury South Alan Stuart Hagger517Wiltshire ConMay 2025
Amesbury West Monica Devendran540Wiltshire ConMay 2025
Avon Valley Ian Charles Duke Blair-Pilling451Wiltshire ConMay 2025
Durrington Graham Wright1,094Wiltshire ConMay 2025
Ludgershall North Rural Chris Williams527Wiltshire ConMay 2025
Marlborough East Kymee Cleasby605Wiltshire ConMay 2025
Marlborough West Jane Frances Davies770Wiltshire ConMay 2025
Pewsey Jeremy James Kunkler805Wiltshire ConMay 2025
Pewsey Vale East Stuart Wheeler768Wiltshire ConMay 2025
Pewsey Vale West Paul Oatway897Wiltshire ConMay 2025
Ridgeway Gary Sumner574Swindon LabMay 2024
Tidworth East Ludgershall South Dave Lumsden377Wiltshire ConMay 2025
Tidworth North West Keith Allen292Wiltshire ConMay 2025
Till Valley Kevin Stuart Daley609Wiltshire ConMay 2025
Wroughton Wichelstowe(2 seats)Cook · Courtliff1,910Swindon LabMay 2024

Source · Democracy Club · DCLEAPIL v1.0 (CC BY-SA 4.0)

§ 02Settlements.21 named places

The seat’s population is concentrated in Rural & dispersed (19,788), with Amesbury (12,995) as the second pole. Total population across named built-up areas: 101,545.

town 66,580village 34,965

Source · ONS Built-Up Areas · Census 2021

SettlementPop.Class
Rural & dispersed19,788town
Amesbury12,995town
Tidworth10,691town
Marlborough9,128town
Wroughton8,793town
Durrington5,185town
Showing 6 of 21·All 21 settlements
§ 03Demographics.Census 2021 · vs national avg

Headline indicators.

IndicatorLocalNationalΔ
Employment rate63.3%57.1%+11%
Owner-occupied61.0%63.1%-3%
Private rented22.8%20.0%+14%
Social rented16.2%16.8%-4%

Ethnicity.

White91.3%
Asian3.2%
Black2.4%
Mixed2.0%
Other1.2%

Source · Census 2021

Population by age & sexCensus 2021 · 18 bands · click to expand
Male 50.3% Female 49.7% Median seat
MaleAgeFemale
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
16-19
10-15
5-9
0-4

Source · Census 2021 (ONS) · % of usual residents; tick marks the median seat per band

§ 04Local economy.Income · tax · businesses · schools
Median income
£30,600
HMRC SPI · 2024
Mean income
£41,900
HMRC SPI · 2024
Businesses
3,810
VAT/PAYE-registered
Schools
58
46 primary · 7 secondary
GCSE pass
64.7%
Attainment 8: 45.3

Income tax contribution.

Total income tax£443m
Taxpayers60,000
Median per taxpayer£3,150
Mean per taxpayer£7,360

Source · HMRC SPI · ±8% confidence

Where the money flows back in.

For council finance & suppliers

This constituency is served by Wiltshire and Swindon. Each council’s service spend, peer rank and supplier list lives on its own page — open from the meta block above or the compass strip below.

For household tax breakdown

Move the income slider on My place to see income tax, NI, VAT and council tax against your earnings — the household lens.

§ 05Recorded crime.data.police.uk · 12-month rolling

Headline rate.

Per 1k pop · 3mo
10.3
-51% vs national
Monthly avg / 1k
3.4
12-month rolling
Top category
Violence & sexual offences
41% of recorded crime

By category.

Violence & sexual offences4.2
Anti-social behaviour1.5
Public order0.9
Other theft0.7
Criminal damage & arson0.7
Burglary0.6
Vehicle crime0.5

Source · data.police.uk · 3-month rate per 1,000 pop

Showing 7 of 15·All 15 categories — full monthly trend & settlement breakdown
§ 06Election history.1 contest · created on 2023 boundaries

2024 — full result.

CandidateVotes%
Danny KrugerWONCon16,84935.7
Rob NewmanLab12,13325.7
David KinnairdLD8,20417.4
Stephen TalbotRef7,88516.7
Emily HerbertGrn1,8443.9
Pete Force-JonesInd2780.6

Turnout 47,193

Prior contests.

Created on the 2023 boundary review. 2024 General Election was the first contest on these boundaries.

Sources, methods & last update
Method The dispatch paragraphs are AI-generated from the public sources listed below. Every figure links to its source. If we’re wrong, please tell us — corrections within 48 hours.
BoundariesONS Open Geography Portal
2023 boundary review
Wards & councilsLGBCE · Democracy Club
DCLEAPIL v1.0 (CC BY-SA 4.0)
SettlementsONS Built-Up Areas
Census 2021
DemographicsONS · Nomis · Census 2021
National avg over 575 seats
Income & taxHMRC SPI
±8% confidence
SchoolsDfE · attainment data
Crimedata.police.uk
LSOA-aggregated · rolling 12mo
ElectionsElectoral Commission