Committee publication · Correspondence · 4 February 2026
Correspondence from Domino's - Right to Reply
From: Health and Social Care Committee
Inquiry: Food and Weight Management
Summary
Domino's Pizza UK & Ireland's right-to-reply letter responds to references in Bite Back's November 2025 evidence session. Domino's disputes allegations of non-compliance with the delayed Levelling Up and Health Food (LHF) Advertising Restrictions, confirming voluntary adherence from October 2025. The company outlines its nutrition strategy (Create, Communicate, Reformulate), expresses concern about removing brand advertising exemptions without impact assessment, and invites the committee to an Innovation Kitchen briefing on nutrition progress.
Key findings
- Domino's disputes Bite Back's characterisation of industry non-compliance, asserting it adhered to advertising restrictions during the voluntary period from 1 October 2025 to 5 January 2026
- Company opposes removal of the brand advertising exemption, citing lack of impact assessment and concern that removal could discourage innovation and reformulation
- Domino's published a nutrition strategy in 2023 with three pillars: Create (balanced choices), Communicate (nutritional information), and Reformulate (reduce calories, salt, sugar, saturated fat)
- Company notes average customer purchase frequency of four times per year and emphasises need to serve 'more frequent customers' and those seeking balanced choices
- Domino's forthcoming nutrition report will detail progress; company offers briefing session at Milton Keynes Innovation Kitchen to committee members
Tone
ProceduralTopics
Key actors
Domino's Pizza UK & Ireland, Layla Moran MP, Health and Social Care Committee, Bite Back, Sarah Barron, Julie Byers, UK Government
Notable line
“Domino's adhered to the advertising restrictions during the voluntary period, and therefore we disagree with Bite Back's comments that suggests businesses failed to comply.”
Key Quotes
“Domino's adhered to the advertising restrictions during the voluntary period, and therefore we disagree with Bite Back's comments that suggests businesses failed to comply.”
“With regard to the brand advertising exemption, we are concerned about calls for its removal.”
“Taste must remain a priority; we've embraced this challenge of making our products more nutritious while never compromising on flavour.”
Source · parliament.uk record ↗